RADIIANT MARKET RESEARCH LLP

What is Qualitative Research?

The Qualitative Research method mainly focuses on FGDs (Focus Group Discussion). We at Radiant Market Research select a small group which will represent your target market in a longer run. We use a strategic approach which has our in-house moderator to look after the transparency in the given data. Our other strategies include IDI , Mystery Shopping strategies.

Why Do You Need Qualitative Research?

Qualitative Research is beneficial in order to get data in a transparent way. Usually people would love to communicate with the researchers in real-time. Qualitative research doesn’t have this feature. So, your organization needs Qualitative Research .

Our Process For Qualitative Research

We follow some useful practices to focus Market Research. They are:

Have a right strategic plan for gathering Focus Group Participants
Planning out Questions for Survey
Schedule time and plan and execute the strategy
Reach Out to the selected Focus Group Participants